You can't optimise what you can't measure.
Most startups have Google Analytics installed and that's it. No events, no goals, no attribution. As an analytics implementation partner for Indian startups, we set up the measurement layer that tells you exactly what's working, what isn't, and what to do next.
You have data. You don't have answers.
Google Analytics is installed on your site. But can you tell which marketing channel drives the most revenue? Which page converts best? Where visitors drop off? If you can't answer these in 30 seconds, your analytics setup is broken.
The problem isn't data — it's the gap between collecting data and using it to make decisions.
An analytics stack that answers questions.
Every engagement ships six deliverables. You own all of it from day one.
Analytics Audit & Architecture
We audit your current tracking setup, identify gaps, and design an event taxonomy and measurement plan — so every important user action is tracked consistently.
GA4 Configuration
Proper GA4 setup — enhanced measurement, custom events, conversion goals, audiences, and data streams configured to track what actually matters for your business.
Google Tag Manager Setup
All tags managed through GTM — form submissions, button clicks, scroll depth, video plays, and third-party pixels deployed without touching your codebase.
UTM Framework & Attribution
A standardised UTM naming convention, campaign tracking templates, and attribution modelling — so you can trace every lead back to the channel, campaign, and ad that created it.
Dashboard & Reporting
A live dashboard in Looker Studio or your preferred tool — traffic sources, conversion funnels, channel performance, and revenue attribution updated in real time.
Team Training & Documentation
Your team trained on reading dashboards, creating reports, and maintaining tracking — plus documented SOPs for UTM usage, event naming, and tag management.
Is this the right fit?
Our analytics services are built for startups that want data-driven decisions — not dashboards that nobody reads.
NOT A FIT: Enterprise data warehouse builds, custom BI tool development, or companies that don't have a website or product to track.
"We were spending ₹5L/month on ads with no idea what worked. The analytics setup showed us that 70% of our revenue came from one channel. We reallocated and tripled our ROAS."
READ THE CASE STUDY →About analytics & tracking in India.
Start with a free analytics audit.
We audit your current tracking setup, identify gaps, and show you exactly what you're missing — conversion tracking, attribution, and reporting. Free, within 48 hours.